This past weekend, I returned from WordCamp Wrocław 2025, my second WordCamp so far. Wrocław always had a special place in my heart, and returning there for another WordCamp felt a bit like revisiting an old friend. And once again, the event delivered precisely what I value most in this industry: brilliant people, honest conversations, […]

Introduction: The Local SEO Advantage in 2025 and Beyond In 2025, most clients begin their search for products or services online. Users often start with a local query like "art gallery near me" or "best lawyer London". Industry guides confirm this growing behaviour in local search for SMEs, as 68% of online activities start with […]

Launching a new business is a thrilling experience, but it can also feel overwhelming. One of the most important decisions you’ll make early on is how to present your brand online. Your first website is more than just a digital business card – it's the foundation of your digital presence, your credibility, and your lead […]