“We don’t sell online. We have regular clients. People know us. Do we really need a website modernisation in 2026?” It’s a question I hear surprisingly often — especially from business owners whose companies are already profitable. On the surface, it sounds reasonable. If your business is running well, your calendar is full, and sales […]

This past weekend, I returned from WordCamp Wrocław 2025, my second WordCamp so far. Wrocław always had a special place in my heart, and returning there for another WordCamp felt a bit like revisiting an old friend. And once again, the event delivered precisely what I value most in this industry: brilliant people, honest conversations, […]

Introduction: The Local SEO Advantage in 2025 and Beyond In 2025, most clients begin their search for products or services online. Users often start with a local query like "art gallery near me" or "best lawyer London". Industry guides confirm this growing behaviour in local search for SMEs, as 68% of online activities start with […]