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In today’s digital world, a business's online presence is crucial. For small to medium enterprises (SMEs), having a professional and fast website can make the difference between success and stagnation. At NetSwifter, we specialize in creating websites that offer high performance, flexibility, and scalability—using two essential tools: WordPress and Oxygen Builder. We believe this combination is the best choice for your business.
WordPress powers over 40% of the web and is trusted by well-known brands such as BBC America, The New York Times, and Microsoft. Its user-friendly interface and flexible features make it an ideal choice for businesses of all sizes. Here’s why we recommend it:
WordPress is an open-source platform, meaning its source code is freely available to the public. This means it can be customized to suit your specific needs without incurring licensing costs—giving your business the flexibility to evolve without being tied to a proprietary system. Plus, it allows for a wide range of plugins and themes that can be adapted to your unique requirements, ensuring your site stays functional and visually appealing.
Read about how to quickly build websites with WordPress in this in-depth article.
Whether you're building your first brochure site or expanding into a multi-site e-commerce powerhouse, WordPress has the scalability to keep pace with your ambitions. It grows as you grow, ensuring your website can handle anything your business needs. Its extensive plugin ecosystem allows you to easily add functionalities like online stores, booking systems, or membership portals. You can also integrate well-known payment systems like Visa and PayPal and popular CRM tools like HubSpot and Mailchimp, making it easier to manage your business operations seamlessly. WordPress offers a wide range of solutions tailored to different industries, from appointment scheduling for service providers to learning management systems for online courses.
WordPress offers dedicated solutions for integrating with all Google services—such as Google Analytics, Google Ads, Search Console, Tag Manager, and even Google My Business (GMB)—to help track performance, optimize marketing efforts, and enhance local visibility.
With suitable configurations and plugins, such as RankMath or Yoast, your website will have a solid foundation for ranking higher in search engine results. Internal linking and user experience can further improve your site’s SEO.
Find out 11 reasons why it is worth investing in WordPress in 2024.
While WordPress is a fantastic platform, the page builder choice is crucial to achieving optimal performance and design. Since 2023, we have worked with Oxygen Builder for our company and clients' websites. During this time, we’ve received excellent feedback and have seen outstanding results in technical audits and SEO performance. Oxygen Builder stands out for several reasons:
Oxygen Builder is a powerful tool for creating websites dedicated to WordPress. It allows for the creation of custom websites without the need to write code. Moreover, Oxygen Builder generates clean and lightweight code, translating into faster page loading. Check the professional review of Oxygen Builder and learn more about Oxygen's most frequently asked questions.
According to data from BuiltWith, 102,927 active websites use Oxygen Builder, and 51,374 sites historically used this tool. An example site built with Oxygen Builder achieved a loading time of 349 milliseconds - without any optimization or buffering plugins.
Since Oxygen integrates directly with WordPress without adding layers of unnecessary code, your site remains fast and secure. Speed is essential for SEO, and websites built with Oxygen load significantly quicker than those constructed using other page builders.
Another great advantage of Oxygen is the robust CMS setup we can create so your in-house team can manage content efficiently. However, our clients see even more benefits when we handle website management, ensuring everything stays optimized and up-to-date without hassle.
Check out our case studies on recent client projects to see how Oxygen improves your website's performance.
Combining WordPress’s flexibility with Oxygen’s power and performance gives you the best of both worlds. This combination allows us to deliver beautiful, responsive, highly functional, and SEO-friendly websites.
Performance and security are paramount for any website. We configure your WordPress installation and Oxygen layout with best practices for speed and security, offering features like SSL certificates, firewall protection, and optimized caching. Below, we’ve included a screenshot of our website's Google PageSpeed rankings to showcase the results we achieve.
One of the most significant advantages of this combination is a better impact on Google rankings. Sites built with Oxygen Builder achieve excellent results in Google PageSpeed & Lighthouse, translating into higher search results positions.
Additionally, Oxygen Builder's simplicity allows site changes without a specialist. Every site owner will handle it perfectly.
Furthermore, we have purchased a lifetime license for Oxygen Builder. This means that when we offer it to customers, they will not have to incur additional fees.
We’ve put our expertise to the test, and the results speak for themselves. Below are case studies showcasing the success stories of websites we’ve built using WordPress and Oxygen Builder—focusing on improvements in PageSpeed scores, positive client feedback, and easy content management. Our clients have seen faster load times, better usability, and seamless content updates, making their sites more efficient and impactful.
For more customer success stories, visit our case study page.
At NetSwifter, we understand that your website is a critical business tool. If you're ready to take your online presence to the next level, we’re here to help. Whether you're starting from scratch or need a redesign, contact us to discuss the details and let's get to work!
