Welcome to our blog – a place created with you, the owners of small and medium-sized enterprises, in mind. Our mission is to provide the latest information and advice that will help you develop your business in the digital world.
This past weekend, I returned from WordCamp Wrocław 2025, my second WordCamp so far. Wrocław always had a special place in my heart, and returning there for another WordCamp felt a bit like revisiting an old friend. And once again, the event delivered precisely what I value most in this industry: brilliant people, honest conversations, […]
Introduction: The Local SEO Advantage in 2025 and Beyond In 2025, most clients begin their search for products or services online. Users often start with a local query like "art gallery near me" or "best lawyer London". Industry guides confirm this growing behaviour in local search for SMEs, as 68% of online activities start with […]
Launching a new business is a thrilling experience, but it can also feel overwhelming. One of the most important decisions you’ll make early on is how to present your brand online. Your first website is more than just a digital business card – it's the foundation of your digital presence, your credibility, and your lead […]
"We don't sell online," – that's what Transaco told me when they first approached NetSwifter, echoing a common belief among traditional B2B firms. They weren't convinced a website redesign was worth it. But in today's digital landscape, a strong online presence is about far more than just e-commerce. It's about visibility, credibility, and future-proofing your […]
In today's fast-paced digital landscape, the strategic use of AI in website design is a game-changer. At NetSwifter, we've always believed in working smarter – not just harder. Our unique approach involves a thoughtful and strategic integration of AI in website design, setting us apart from the competition. But here's the catch: AI is just […]
We’re genuinely proud to share some great news from the NetSwifter team – we’ve been named among Oferteo Best of 2025 (Oferteo Najlepsi 2025) – and it’s the fifth year we’ve received this distinction! That’s not just an honour – it’s a track record. A sign that we’ve stayed consistent, trusted, and valued across changing […]
Is your website too pretty to sell? A stunning website doesn’t guarantee success. Many businesses believe the more visually striking their website, the better it performs. But the truth is that it's one of the website conversion mistakes, and beautiful websites don’t convert if they prioritize aesthetics over functionality. Flashy animations, heavy visuals, and unconventional […]
The start of a new year is the perfect time to improve your business website and make adjustments that will help you attract more customers and grow your online presence. Whether you’re an SME owner with limited technical expertise or a seasoned pro, having a step-by-step guide can make all the difference. That’s why we’re […]
First impressions matter—especially in business. Your website is the digital storefront and the first interaction many customers will have with your company. A "website health check" is essential for ensuring your site always puts its best foot forward, stays secure, fast, and performs well. Neglecting to perform regular website health checks can lead to a […]
In today’s digital world, a business's online presence is crucial. For small to medium enterprises (SMEs), having a professional and fast website can make the difference between success and stagnation. At NetSwifter, we specialize in creating websites that offer high performance, flexibility, and scalability—using two essential tools: WordPress and Oxygen Builder. We believe this combination […]
