This past weekend, I returned from WordCamp Wrocław 2025, my second WordCamp so far. Wrocław always had a special place in my heart, and returning there for another WordCamp felt a bit like revisiting an old friend. And once again, the event delivered precisely what I value most in this industry: brilliant people, honest conversations, and a potent reminder that WordPress is not just software — it’s a living, evolving ecosystem run by passionate contributors.
This post is part personal reflection, part industry insight. Suppose you’re a business owner, freelancer, or anyone considering a new website. In that case, I hope this gives you a clearer picture of why staying close to the WordPress community matters — and how it directly benefits the work I do at NetSwifter.
My goals for attending were simple: stay on top of industry trends, connect with the people pushing the platform forward, and sharpen my skills in the areas my clients rely on most. This year’s event focused heavily on:
These topics align perfectly with NetSwifter's direction — building clean, fast websites that solve real business problems and stay competitive in modern search environments.
WordCamp has a unique energy. You can feel that most attendees are here because they genuinely love helping each other grow. I had conversations with several speakers (see links below), and each was open, generous, and surprisingly honest about the challenges they face.
At one point during the coffee break, I ended up chatting with two developers who were passionately debating whether Gutenberg blocks would ever fully replace page builders. It was a small, spontaneous moment that reminded me why I enjoy these events so much. It was nerdy in the best possible way.
The organisers deserve huge credit — the event was smooth, friendly, and extremely well‑prepared. It’s the kind of environment where you don’t just learn; you rethink your assumptions.
Official website link: WordCamp Wrocław 2025 Official Website — URL placeholder
I expected the accessibility talk to be technical — it wasn’t. Instead, it focused on real people, real business cases, and why improving accessibility always increases conversions, not just compliance. This reinforced the importance of accessibility for SMEs seeking to reach the broadest possible audience.
I had a great conversation with one of the speakers about communicating expertise in a way that feels human, not “corporate”, and how even small shifts in tone can meaningfully impact how clients perceive your work. It gave me a few ideas on how to present NetSwifter more transparently and show more of the process behind client work.
One of the recurring themes across several talks this year was the balance between AI‑powered tools and real human craft in modern web design. Speakers discussed how AI can speed up workflows, assist with research, and support content planning — but the strongest projects still rely on thoughtful design decisions made by people who understand business goals, user behaviour, and brand identity.
For me, this was a great reminder that tools like ChatGPT or GitHub Copilot can enhance what we do at NetSwifter, but they don’t replace expertise. Instead, they help us deliver faster, explore more ideas, and stay flexible — while keeping the human perspective at the core of every website we build.
I’m not usually the type who enjoys large crowds, and I don’t attend conferences just for inspiration. I attend because the web changes fast — and my clients expect me to stay ahead of those changes.
Here’s what this WordCamp reinforced for me:
With its massive ecosystem, active development, and transparency around the future roadmap, WordPress remains the backbone of modern web design for businesses of all sizes. My work with Oxygen Builder fits perfectly into this landscape — lean, fast, scalable builds without bloat.
This isn’t something most agencies talk about, but it should be said: staying close to the WordPress community helps me build better websites.
This directly benefits my clients — not theory, but practical improvements applied to real websites.
Here are a few standout discussions I had with speakers and attendees:
Each conversation gave me actionable ideas I’ve already started weaving into my workflows and upcoming client projects. to integrate into NetSwifter’s client work immediately.
If you’d like to stay connected, you can follow my work and updates here:
More updates coming soon.
After this event, one thing is clear: WordPress is not slowing down. Its ecosystem is healthy, its contributors are active, and new features and improvements continue to make it the best tool for:
Whether you’re running a small shop, a consulting business, or a local service, WordPress remains the most practical, affordable, and flexible foundation.
Read also our blog: Why We Choose WordPress and Oxygen for Your Website.
This WordCamp reminded me why I chose this industry in the first place. It reconnected me with the people, ideas, and energy that make the WordPress ecosystem such a powerful place to build digital solutions. It’s not just about building websites. It’s about helping real people grow real businesses using tools that evolve with them.
Events like this recharge my creativity, sharpen my skills, and — most importantly — help me deliver better results for my clients.
(I left Wrocław with two very practical ideas I’m already testing on client sites this week. Details soon...)
If you’d like to talk about your website, your SEO strategy, or your digital presence, feel free to get in touch. I’d be happy to share what I’ve learned.
