When we started the band already had a well-documented record of performing on live events in the UK and across Europe, a vibrant music portfolio and dozens of great testimonies from their clients. Unfortunately, none of these vantages was presented, utilised or promoted online for their success.
Absence of a well-crafted website of the band, no online-accessible portfolio and lack of direct contact method hindered
being found by new clients, getting industry recognition and finding new growth opportunities.
To solve these pain points we proposed designing a website tailored to music industry niche and personalized using media Das Brass gathered over the years. Website, that will highlight their amazing portfolio, including information on upcoming events, a selection of playable music tracks and an attractive gallery of videos.
Supporting the portfolio functionality, the website would also focus the content and links from all other online channels. Artist profiles of Das Brass on iTunes, Spotify, Soundcloud and video clips from their YouTube account, as well as direct links to ticket-booking portals and existing social media.
Thanks to the efficient communication and excellent media available, we managed to create a compelling and elegant website that is relevant to their target demographic- worldwide audiences searching for brass music, clients looking to hire a brass band in London, but also for event organisers as well as music and entertainment industry media and influencers.
To my delight, only a month after the website launched, I received great feedback from Das Brass. I was told that even though the post-NYE period is usually tranquil in their industry, they are already getting a significant number of bookings which will allow them to invest in SEO and leverage their web presence even further.